![]() senior manager of artist relations and music partnerships, spent more than two hours driving home three of the most important facets to success - have fun, be consistent, and collaborate - with Derulo listening intently to every word. The 15-second clip, like countless others on his page, shows off his impressive physique and slick rhythm - as well as the inspiration-filled entryway of his Los Angeles home, with blown-up images of Prince, David Bowie, Muhammad Ali, Barack Obama and others adorning the walls.įour months earlier, right before California enforced its first lockdown due to the COVID-19 pandemic, Derulo met with TikTok representatives at his home to discuss best practices on the app. Take his July 22 TikTok video, which previewed his latest single, “Take You Dancing.” Decked out in glistening jewelry, a tank top and ripped jeans, he greets users with a wink and a pearly white smile before breaking into a choreographed lip sync routine - intermittently smizing, shimmying and flexing at the camera along the way. ![]() It’s hard to take your eyes off Jason Derulo - and he knows it.
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